Sponsorship package overview:
Each sponsorship level has associated benefits proportional to the level of investment.
The typical sponsorship structures are:
Naming Rights sponsor, Major Sponsors, Official Suppliers/Product Sponsors and Support Sponsorship of the events allows you direct access to participants before, during and after the event.
The various levels of sponsorship are designed to ensure that sponsors, on all levels, are able to achieve their key goals. Whether it is branding and exposure or sampling and sales opportunities associated with sponsorship.
We are able to provide a range of opportunities, which include:
- Sponsor recognition on event advertising and marketing materials
- Promotion on the Event website and Cycle Sport Victoria website
- Access to our event website database
- Product displays, sampling and promotional activities at events
- Signage and branding opportunities during and leading to event
- Public address announcements and advertisements at events
Be included in our ongoing operations as a Key Partner. Being a visionary “Founding Sponsor” allows a wider range of opportunities for your Business operations. Founding Sponsorship holds a key role in the development of Future Events and the opportunities they produce.
Category Exclusivity
- Sponsorship of the Beach Road Classic will be highly effective way to reach thousands of potential customers. If you are looking to increase brand awareness, preference and loyalty amongst participants.
- Getting your product in the hands and minds of a target audience or create a unique and memorable brand experience, event sponsorship can be tailored to meet your specific sponsorship objectives.
SPONSORSHIP INVOLVEMENT AND ASSOCIATED BENEFITS
A number of sponsorship levels. Details of each sponsorship type are detailed below:
Naming Rights Sponsorship
The sponsor’s name/logo in all forms of media and promotion. Rights Sponsorship allows a sponsor to have the perceived ownership of an event. To have exclusive access and ability to reach the event database through direct marketing, sales, giveaways and event-day presence through branding of media and promotion.
Gold Level Sponsorship
Gold Level Sponsorship allows a sponsor to directly associate themselves with the event. To have access to participants and sales, giveaways, the Beach rd Classic website and an event-day presence.
Silver Level Sponsorship
Silver Level Sponsorship allows a sponsor to distribute samples of their product to all participants through the event showbag given out at the end of the event.
Sampling Sponsorship
Sampling Sponsorship allows sponsors to access our participants on event day by having an interactive presence on the day to handout samples of product and market their company and their product.
We can design an tailored sponsorship package to suit your individual needs as a sponsor. All our signed sponsors have exclusivity within their type of product and first right of refusal of a competing product.